About me

I spent nine years in an office that read annual reports for a living, and I learned that most people stop after the chair’s letter. The rest of the report is not hard. It has an order, and once you know the order it stops looking like a wall. I started writing it down for friends who asked, and the letters grew from there.

Each letter takes one part of a report, such as the income statement, the cash flow or a footnote, and goes through it slowly with a pencil. I read printed reports on a balcony, in a reading room and on the tram, and I show my margin notes. I explain how a report is built and what its words mean.

I never say what to buy or sell, and I do not give advice about your money. What I teach is how to read, so that you can ask better questions of any report you pick up. What I sell are the checklists, worksheets and glossaries I use myself, and two video courses.